Secrets AI Pricing Plans: Free, Lite, Plus, Premium & Ultimate Compared
At $9.99 per month, the Plus plan sits at the inflection point where Secrets AI's core capabilities become genuinely usable: unlimited messaging, 3,000 Moments monthly, and 30 days of memory recall. Everything above that tier builds on this foundation; everything below it is a restricted demo.
This page covers exact pricing across all five tiers, what you actually receive at each level, the real math behind the Moments currency system, and which plan is worth paying for based on actual usage patterns.
Secrets AI Pricing Overview
| Tier | Monthly | Quarterly | Biannual | Annual (per month) |
|---|---|---|---|---|
| Free | $0 | — | — | — |
| Lite | $5.99 | — | — | $4.00 |
| Plus | $9.99 | — | — | $6.67 |
| Premium | $19.99 | $49.99 ($16.67) | $89.99 ($15.00) | $159.99 ($13.33) |
| Ultimate | $39.99 | $99.99 ($33.33) | $179.99 ($30.00) | $319.99 ($26.67) |
Quarterly and biannual billing options exist only for Premium and Ultimate tiers, not for Lite or Plus. Annual billing saves 33% across all tiers where it is available.
For context on what each tier's features unlock in practice, the detailed review and all features pages provide the full capability breakdown.
What You Get on Each Plan
Free Plan
The free plan is best understood as an evaluation period, not a usable ongoing experience:
- 20 messages per 24 hours
- 500-character maximum per message
- 200 Moments (one-time starting credit, not monthly)
- Memory recall limited to the last 2-3 exchanges — no continuity between sessions
- No image generation, no video generation
- Access to browse the full character library and start conversations
- Full character customization during creation
The 200 starting Moments are enough to generate approximately 4-8 images or spend about 2 minutes on voice calls. They will not cover video generation in any meaningful quantity. The 20-message daily cap constrains how deeply a single conversation can develop.
Lite Plan ($5.99/mo)
- 100 messages per day
- 1,000 Moments per month
- Basic long-term memory with approximately 14-day recall window
- Short 3-second video clips available at this tier
- Access to standard AI models
The Lite plan represents the minimum viable paid experience. The Moments allocation is constrained for heavy media use — 1,000 Moments supports roughly 20 images per month, or 2-20 video clips depending on length, or about 10 minutes of voice calls. Users who primarily want text conversation with occasional images will find Lite functional.
Plus Plan ($9.99/mo)
- Unlimited messages per day
- 3,000 Moments per month
- Memory recall approximately 30 days with topic and tone awareness
- Full image and video generation access
- Full character creation capability
Plus is the recommended entry point for most users. The jump from 20 messages/day (free) to unlimited is significant, and the 30-day memory window creates the continuity that makes relationship simulation meaningful. At $9.99/month or $6.67/month annually, this is the best cost-to-value position on the tier structure.
Premium Plan ($19.99/mo)
- Unlimited messaging
- 8,000 Moments per month plus 10% bonus on top-ups
- Unlimited memory with full emotional timeline
- Time Machine feature (rewind to previous conversation points)
- Premium AI models
- 4x memory access multiplier
- +60% context length boost
- Previous conversation recall approximately 67% improvement
Premium is for users who want the deepest relationship simulation. The unlimited memory with emotional timeline is a qualitatively different experience from Plus — the AI tracks relationship history, emotional signals, and identity-based information across the entire account history, not just a rolling window. The Time Machine feature adds the ability to revisit earlier conversation states.
The 8,000 Moments monthly allocation supports meaningful media use: approximately 160-320 images, or 13 full-length videos, or 80 minutes of voice calls, or a mixed combination.
Ultimate Plan ($39.99/mo)
- Everything in Premium
- 15,000 Moments per month plus 15% bonus on top-ups
- Group chats (up to 3 AI characters simultaneously)
- Personas feature for identity-switching roleplay
- 6x memory access multiplier
- +100% context length boost
- Previous conversation recall +100% improvement
Ultimate makes sense for users who want group scenarios, persona-based roleplay, or who consume enough media content to exhaust Premium's Moments. The 15,000 monthly allocation roughly doubles what Premium provides. Group chats and personas are exclusive to this tier and unavailable on all lower plans.
Understanding the Moments System
Moments are the platform's virtual currency. Every non-text interaction costs Moments, and most media actions cost significantly more than basic conversation:
| Action | Moments Cost |
|---|---|
| Text message | 1-2 Moments |
| Image generation | 25-50 Moments |
| Short video (3-second) | ~50 Moments |
| Full-length video clip | ~600 Moments |
| Voice call | 100 Moments per minute |
| Manual memory save | 10 Moments |
| New character creation | 1,000-1,500 Moments |
Monthly Moments allocations by tier:
| Tier | Moments/Month | Approx. Full Videos | Approx. Images | Approx. Voice Minutes |
|---|---|---|---|---|
| Lite | 1,000 | 1-2 | 20-40 | 10 |
| Plus | 3,000 | 5 | 60-120 | 30 |
| Premium | 8,000 | 13 | 160-320 | 80 |
| Ultimate | 15,000 | 25 | 300-600 | 150 |
Moments reset at the monthly billing cycle. Unused Moments do not roll over to the following month. This means inconsistent users — those who use the platform heavily some months and lightly in others — do not accumulate credit over time.
Bulk Moments purchases are available separately from subscriptions, ranging from 1,980 Moments for $5.99 to 118,800 Moments for $249.99, with discounts up to 30.4% on larger bundles.
For a practical comparison of what Moments buy across different usage patterns, the free vs premium comparison includes real-use math examples.
Annual vs Monthly — Savings Breakdown
| Tier | Monthly Cost | Annual Cost/Month | Annual Saving | Total Annual Saving |
|---|---|---|---|---|
| Lite | $5.99 | $4.00 | 33% | ~$23.88 |
| Plus | $9.99 | $6.67 | 33% | ~$39.84 |
| Premium | $19.99 | $13.33 | 33% | ~$79.92 |
| Ultimate | $39.99 | $26.67 | 33% | ~$159.84 |
The 33% annual discount is consistent across tiers. Premium users who commit to annual billing pay $159.99 total versus $239.88 month-to-month — an $80 saving. The recommendation for new users: start monthly to verify the platform fits your usage patterns, then switch to annual after 2-3 months if you remain consistently engaged.
Quarterly billing ($49.99 for Premium, $99.99 for Ultimate) represents a middle option — about 17% savings compared to monthly — for users who want some discount without a 12-month commitment.
Which Plan Is Right for You?
The decision follows naturally from how you intend to use the platform:
- Just testing → Free (200 Moments + 20 messages/day for basic evaluation)
- Text-focused, light media → Plus at $9.99 (unlimited messaging, 3,000 Moments, 30-day memory)
- Regular images and occasional video → Premium at $19.99 (8,000 Moments, full memory, emotional timeline)
- Heavy video or group chat use → Ultimate at $39.99 (15,000 Moments, group chats, personas)
- Price-sensitive with occasional use → Lite at $5.99 (limited but workable for text + minimal images)
The Plus to Premium jump is the most significant feature upgrade: unlimited memory versus a 30-day window, and 8,000 versus 3,000 Moments. For users who find themselves thinking about their companion as a persistent relationship rather than an occasional interaction, Premium's unlimited emotional timeline is worth the price difference.
Payment Methods and Billing
Accepted payment methods:
- Visa
- Mastercard
- Virtual debit cards
- Cryptocurrency (minimum $20 transaction)
American Express is not accepted. Cryptocurrency is the most privacy-preserving option, leaving no name-linked payment trail.
Bank statements show the charge as "Sun Clinical Laboratories" — there is no reference to Secrets AI, Secret Labs, AI companionship, or adult content in the billing descriptor. Subscriptions can be cancelled at any time; access continues through the end of the paid billing period. No public refund policy details are available, and there is no documented trial period beyond the free tier.
For broader context on the platform's features and capabilities before making a purchase decision, the detailed review covers 30-day testing results across tiers. If cost is the primary concern, the cheaper alternatives page documents competing platforms with different pricing structures.
FAQ
Yes, Secrets AI offers a permanent free tier. You get 20 messages per day, a 500-character message cap, and 200 Moments as a one-time starting credit. The free tier gives access to the full character library for browsing and chat, but excludes image and video generation and provides minimal memory (last 2-3 exchanges only). It is sufficient to evaluate conversation quality but not representative of the full paid experience.
Yes. Moments can be purchased separately from subscription upgrades via bulk bundles ranging from 1,980 Moments at $5.99 to 118,800 Moments at $249.99. Larger bundles include discounts up to 30.4%. This is useful if you hit your monthly allocation before the reset date without wanting to move to a higher tier.
No. Monthly Moments allocations reset at the billing cycle and do not carry forward. If you consistently fail to use your full monthly Moments allocation, this represents money not fully utilized. Users with irregular usage patterns may find Moments top-up purchases more economical than higher-tier subscriptions.
Charges appear as "Sun Clinical Laboratories" — no mention of Secrets AI, Secret Labs, AI services, or adult content. This billing descriptor is consistent across all payment methods. If discretion is a priority, cryptocurrency payments leave no name-linked financial record beyond the transaction itself.